year | 2024
brief | BRANDBRIEF
agency | The Square
team | Patricia Santos & João Pires



In the coastal heart of Cape Town, where a tribe of surfers gathers every morning, GoodDays was born. This skincare brand is inspired by adventurers and storytellers whose lives are written in the sun and salt. Their skin tells tales of daring rides and secret coves, not scars. This branding celebrates the harmony between adventure and self-care, creating a brand that resonates with those who live life to the fullest.


Logo & Packaging Design
Color Palette & Typography
Photography Style
Social Media
Storytelling
Social Media
Storytelling


